Session 1 | Targeting India: Strategies to engage new audiences

India’s vast and dynamic media market is full of unique possibilities, with surging mobile consumption and maturing domestic sports properties like cricket’s peerless Indian Premier League. This session will explore how to connect with new audiences on the subcontinent through sports and entertainment. 

What growth has there been in the Indian OTT & broadcast market?

Where and how have rights holders and broadcasters found success and challenges?

How can international companies approach branding and pricing strategies?

Targeting India: Strategies to engage new audiences

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Unmish Parthasarathi


Mustafa Ghouse


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