Session 2 | Making an impression: Taking on digital in China

Content owners have looked to China for years for new fans and new commercial partnerships but as digital media and OTT develop, understanding the distinct patterns of this massive market has never been more crucial.

The panel explored the individually tailored strategies of rights holders working across China. 

How are content owners addressing their main strategic challenges in China?

How can they make the most out of digital to meet their business objectives?

How is localised content driving consumption and fan engagement?

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