Navigating APAC: Monetising fan engagement in the digital era
Talking points from this panel include:
What are the current best practices for creation, distribution, and monetisation?
What factors should be considered when choosing monetisation models?
How does your relationship and consumption strategy differ from the APAC to the western market?
Chief Marketing & Communications Officer -
Chief Marketing & Communications Officer,
SailGP, the purpose-driven, global racing league appointed Erica Kerner as Chief Marketing and Communications Officer in 2021. Kerner will lead the marketing and communications functions across the global business. A key focus will be growing SailGP’s already enviable global audience and continue to build on its strong relationships with global distribution and broadcast partners as the league moves from Season 2 to 3, starting May 2022.
Malaysia Football League aims to privatise the Malaysian professional football leagues with efforts in transforming Malaysian football, one of which is positive & sustainable commercial growth. Winnie’s responsibilities are with commercialising all MFL assets, strategise and oversee all commercial & marketing activities and provide local guidance and senior support for the team, including Partnership, Client Servicing, Media Rights, Broadcast, Events & Creative.
As Vice President, Marketing & Communications, NBA Asia, Sheila Rasu is responsible for the overall marketing, communications and social responsibility efforts for the NBA across Asia-Pacific. Rasu has more than 20 years of experience in public relations and marketing. Before joining NBA Asia in 2011, Rasu served as SVP of Fleishman-Hillard in Singapore, where she oversaw its consumer and healthcare practice for Southeast Asia and spearheaded various large-scale regional campaigns. Prior to that, Rasu held positions with Fulford PR and Mission Hills Group.