Navigating APAC: Monetising fan engagement in the digital era

14-Sep-2022
11:25 - 
11:55

Talking points from this panel include:

  • What are the current best practices for creation, distribution, and monetisation?
  • What factors should be considered when choosing monetisation models?
  • How does your relationship and consumption strategy differ from the APAC to the western market?
Speakers
Erica Kerner, 
Chief Marketing & Communications Officer - 
SailGP
Winnie Chan, 
Chief Commercial Officer - 
Malaysian Football League
Sheila Rasu, 
Vice President, Marketing and Communications - 
NBA Asia

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