Navigating APAC: Monetising fan engagement in the digital era

Malaysia Football League aims to privatise the Malaysian professional football leagues with efforts in transforming Malaysian football, one of which is positive & sustainable commercial growth. Winnie’s responsibilities are with commercialising all MFL assets, strategise and oversee all commercial & marketing activities and provide local guidance and senior support for the team, including Partnership, Client Servicing, Media Rights, Broadcast, Events & Creative.

As Vice President, Marketing & Communications, NBA Asia, Sheila Rasu is responsible for the overall marketing, communications and social responsibility efforts for the NBA across Asia-Pacific. Rasu has more than 20 years of experience in public relations and marketing. Before joining NBA Asia in 2011, Rasu served as SVP of Fleishman-Hillard in Singapore, where she oversaw its consumer and healthcare practice for Southeast Asia and spearheaded various large-scale regional campaigns. Prior to that, Rasu held positions with Fulford PR and Mission Hills Group.