Navigating APAC: Monetising fan engagement in the digital era
Talking points from this panel include:
What are the current best practices for creation, distribution, and monetisation?
What factors should be considered when choosing monetisation models?
How does your relationship and consumption strategy differ from the APAC to the western market?
Vice President, Marketing and Communications -
Vice President, Marketing and Communications,
As Vice President, Marketing & Communications, NBA Asia, Sheila Rasu is responsible for the overall marketing, communications and social responsibility efforts for the NBA across Asia-Pacific. Rasu has more than 20 years of experience in public relations and marketing. Before joining NBA Asia in 2011, Rasu served as SVP of Fleishman-Hillard in Singapore, where she oversaw its consumer and healthcare practice for Southeast Asia and spearheaded various large-scale regional campaigns. Prior to that, Rasu held positions with Fulford PR and Mission Hills Group.
Malaysia Football League aims to privatise the Malaysian professional football leagues with efforts in transforming Malaysian football, one of which is positive & sustainable commercial growth. Winnie’s responsibilities are with commercialising all MFL assets, strategise and oversee all commercial & marketing activities and provide local guidance and senior support for the team, including Partnership, Client Servicing, Media Rights, Broadcast, Events & Creative.
Experienced Marketing Leader with a demonstrated history of working in the Luxury/Fashion/Retail and Sports industries. Skilled in Luxury Brand Marketing, Integrated Brand Marketing, Marketing Strategy, Retail Marketing, Digital/e-commerce, PR/Influencer Marketing, Sports Marketing and Sponsorship.