How the WTT is monetising their rights and using technology to demonstrate the value of their brand?
What can we expect to see in the future for fans visiting on event days?
What are the steps for undertaking a massive digital transformation?
Speakers
Kimberly Koh,
Senior Partnerships Director -
WTT
Kimberly Koh
Senior Partnerships Director,
WTT
Kimberly Koh is the Senior Partnerships Director at World Table Tennis (WTT) and is responsible for securing and managing brand partnerships globally. This includes establishing WTT’s commercial brand partnership structure, and delivering a data and result-driven activation strategy for brands across all of WTT’s event and digital platforms.
She has 9 years of experience in the table tennis business within roles spanning media, marketing and sales, and was part of the core International Table Tennis Federation (ITTF) team that led to the initial set up of WTT, applying a holistic understanding of the sport to its commercial strategy.
Matt Pound started with the ITTF back in 2013 as the Promotions Manager, and has since been promoted to Head of Media, and subsequently to the Marketing Director position and now Managing Director of ITTF’s new commercial entity World Table Tennis. Since taking ITTF’s commercial rights back in house in 2017, Pound and his team have doubled commercial revenue and created a new and innovative business model to run table tennis’s commercial rights from 2021.
