Leadership with purpose: expanding into China

As CEO of Endeavor China, Sum oversees business across all divisions, including IMG Media and Events, IMG Licensing, WME & IMG agency business, 160over90, and the newly acquired digital agency Mailman. To benefit Endeavor as a group, he also leads collaborations with other Endeavor subsidiaries, including UFC, Neulion, IMG Academy, etc. Sum’s expertise helps Endeavor China level up its presence in both sports and entertainment, and also penetrate into new territories including eSports and mobile gaming.His leadership is to grow and scale the robust offerings Endeavor China has built across all business lines, and government relations in China and APAC.