The biggest challenges for western brands on social media in China
What sensitivities and cultural nuances that exist in China that foreign brands need to be aware of
What western brands – sporting or otherwise – have impressed with their approach
What expectations on the landscape to evolve in the coming years
Co-Founder and Product Lead -
Co-Founder and Product Lead,
Alex leads the small and growing team at KAWO where their mission is to help global brands to be loved on social media in China. 4 years ago he co-founded KAWO and for the first 18 months lead the design and wrote all the front-end code alongside Brian Van Damme. Now the team has grown he acts as product manager and evangelist for KAWO driving the growth of the company.