Inside Disney Star’s strategy for the Indian sports market

Sanjog Gupta leads the Sports business for Star and Disney India. He is responsible for the business, product (programming & production), marketing, and strategy for the Sports network.

Talking points from Sanjog’s session include:

• What’s the secret to running India’s biggest pay-TV sports network?
• Why is there more to the local market than cricket?
• How does the Disney Star strategy live within the wider sports network across Disney Star India?