Inside Disney Star’s strategy for the Indian sports market

14-Sep-2022
16:50 - 
17:15

Sanjog Gupta leads the Sports business for Star and Disney India. He is responsible for the business, product (programming & production), marketing, and strategy for the Sports network.

Talking points from Sanjog’s session include:

  • What’s the secret to running India’s biggest pay-TV sports network?
  • Why is there more to the local market than cricket?
  • How does the Disney Star strategy live within the wider sports network across Disney Star India?
Speakers
Sanjog Gupta
Sanjog Gupta, 
Head of Sports - 
Disney Star