The latest sports business news, insights and opinions from the APAC region.
A deep dive into South Korea’s SPOTV regional expansion plans
15-Sep-2022
12:40 -
13:00
Talking points from this case study include:
- Sharing the challenges of setting up a pan-regional broadcaster from scratch in the space of 3 months
- How does SPOTV Asia aim to differentiate itself in terms of content offering and brand positioning
- In light of its brand positioning, how federations and rights holders can effectively engage SPOTV Asia
- How the changing landscape (both consumer and affiliates) is impacting SPOTV’s strategy
Speakers
Rubin Zhong,
Chief Content Strategy Officer -
SPOTV