A deep dive into South Korea’s SPOTV regional expansion plans

12:40 - 

Talking points from this case study include:

  • Sharing the challenges of setting up a pan-regional broadcaster from scratch in the space of 3 months
  • How does SPOTV Asia aim to differentiate itself in terms of content offering and brand positioning
  • In light of its brand positioning, how federations and rights holders can effectively engage SPOTV Asia
  • How the changing landscape (both consumer and affiliates) is impacting SPOTV’s strategy
Rubin Zhong, 
Chief Content Strategy Officer  - 

The latest sports business news, insights and opinions from the APAC region.