A deep dive into South Korea’s SPOTV regional expansion plans

Talking points from this case study include:

• Sharing the challenges of setting up a pan-regional broadcaster from scratch in the space of 3 months
• How does SPOTV Asia aim to differentiate itself in terms of content offering and brand positioning
• In light of its brand positioning, how federations and rights holders can effectively engage SPOTV Asia
• How the changing landscape (both consumer and affiliates) is impacting SPOTV’s strategy