SportsPro APAC 2023 connected leading voices from across the Asia-Pacific region, uncovering how each of the localised regions are approaching their business strategies and the fundamentals of expansion into APAC.
How Liverpool FC are tackling APAC
In this keynote session, club CEO Billy Hogan will outline the club’s approach to maximising regional commercial opportunities and partnerships, their strategy to attract the next generation of fans, and how the club is looking to develop the opportunity for long term growth.
Specific topics include:
- Strategic goals behind the pre-season tour in Singapore.
- Approaches to international markets.
- How are international activities evolving.
- The club’s fan engagement strategy.
Billy Hogan,
CEO
Approaches to sports sponsorship
Brands across the globe have been facing evolving challenges for years and the need to keep evolving is essential.
In this session, we’ll explore how APAC based brands and western brands are expanding into distant markets and are activating partnerships locally to build brand awareness with global sports fans. Session topics include:
- What makes the modern sports brand partnership successful?
- What does the future hold for the sponsorship sector?
- How are international activities evolving?
Melita Teo,
Chief Customer and Digital Officer
Kauveri Khullaar,
VP, Regional Consumer Marketing and Sponsorships
India’s changing sports landscape
Dream Sports is one of India’s leading sports technology company with over 200 million users, housing brands such as Dream11, the world’s largest fantasy sports platform, FanCode, a premier sports content & commerce platform and Dream Capital, a CVC and M&A arm.
In this session, Chief Strategy Officer Dev Bajaj will discuss the company’s business objectives for the Indian and international markets. Key topics include:
- How Dream Sports is driving the growth of the Indian sports and gaming ecosystem by carving a path for innovation.
- Driving a new era of fan engagement through platforms Dream11 and FanCode.
- What does Indian sport look like in 5-10 years’ time and where does Dream Sports feature in that?
- How can international companies approach branding and content in India?
Yannick Colaco,
Co-Founder
In conversation with ONE’s Chatri Sityodtong
Chatri Sityodtong is the Founder and CEO of ONE, the world’s largest martial arts organisation and the largest sports media property in Asia.
Its captivating events are being broadcast in over 170 countries with a cumulative global reach of 400m+. Chatri will explore ONE’s global expansion strategy, with topics including:
- How ONE is plotting a long-term growth strategy in the USA following its Denver debut.
- Why ONE are partnering with Amazon Prime Video in the US and Canada.
- The battle of competing with other MMA promotions for market share.
- Leading a global sports media property across Asia’s vast, fragmented, and diverse sporting landscape.
Chatri Sityodtong,
Founder & CEO
Regional deep dive: South Korea and SEA
In this deep dive session, we’ll be joined by SPOTV’s marketing director and regional head of digital as they give a 101 guide on the fundamentals of doing business in the South Korean and South East Asian (SEA) sports market. Topics will include:
- Sharing the challenges of setting up a pan-regional broadcaster
- How does SPOTV Asia aim to differentiate itself in terms of content offering to its South Korean counterpart
- How do sports properties effectively engage with SPOTV?
- How the changing landscape is impacting SPOTV’s strategy?
Jana Sim,
Marketing Director
Kevin Khor,
Regional Head of Digital
Breaking down the APAC sports landscape
In this regional deep dive session, we’ll be joined by industry experts as they give a 101 guide on the fundamentals of doing business in the ANZ, Chinese and South East Asian (SEA) markets. Topics will include:
- How to conquer the ANZ, Chinese and SEA sports industry
- Lessons from trial and tested strategies in ANZ, China and SEA
- What makes each respective sports ecosystem so unique?
- Where do you see growth in the next three years?
Eric Geng,
Managing Director, Rights
Regional deep dive: Indonesia
MOLA, is an Indonesian OTT service. MOLA holds live and on-demand broadcasting rights for multiple sports competitions including MMA, golf, football and more. Apart from Indonesia, MOLA services are also available in the UK and Italy and the company has big international plans. In this session the following topics will be discussed:
- How will the consumer shift from traditional TV to OTT influence sports broadcasting moving forward?
- What’s it like to navigate one of the most complex media ecosystems in the sports broadcast landscape?
- Away from broadcasting, why Mola’s parent company acquired Como 1907 and how they look to grow the brand beyond football and beyond Italy?
Mirwan Suwarso,
Group Chief Operating Officer
The return of sports to China
Major sports rights-holders have been absent from China since 2019 due to the impact of COVID-19. However, after a four-year hiatus, China’s doors are reopening to western-based rights holders, marked by the return of the ATP Tour’s Rolex Shanghai Masters this year and the anticipated return of the Formula 1 Chinese Grand Prix in 2024.
In this session, we’ll hear from the organisers behind China’s premiere sporting events as they discuss the return of elite sport to the country. We’ll discuss the following:
- Shanghai Juss Event’s plans to revive sport across China
- Attracting western rights-holders to meet China’s all-time high demand for live sport
- How the lucrative F1 GP and Masters 1000 will launch a new era for Asian sport
Lu Yan,
Vice General Manager
