As CEO of Endeavor China, Sum oversees business across all divisions, including IMG Media and Events, IMG Licensing, WME & IMG agency business, 160over90, and the newly acquired digital agency Mailman. To benefit Endeavor as a group, he also leads collaborations with other Endeavor subsidiaries, including UFC, Neulion, IMG Academy, etc. Sum’s expertise helps Endeavor China level up its presence in both sports and entertainment, and also penetrate into new territories including eSports and mobile gaming.His leadership is to grow and scale the robust offerings Endeavor China has built across all business lines, and government relations in China and APAC.

Katie Sadleir is the new Commonwealth Games Federation (CGF) Chief Executive Officer, taking up the position in November 2021. She joined the CGF from World Rugby, where she was General Manager of Women’s Rugby and responsible for spearheading the global development of the women’s game.

A Commonwealth Games medallist and an Olympian, Katie has a wealth of experience as both an athlete and sports administrator. Born in Scotland and raised in Canada, Katie made New Zealand her home and represented her adopted country at the Los Angeles 1984 Olympic Games in synchronised swimming, before competing at the Edinburgh 1986 Commonwealth Games two years later where she won the bronze medal in the women’s solo. She served as the Assistant Chef de Mission New Zealand at the Victoria 1994 Commonwealth Games and has attended six editions of the multi-sport competition in various capacities. Katie led the establishment of the New Zealand Academy of Sport network in the late 1990s before becoming General Manager of Sport and Recreation New Zealand (now Sport New Zealand) from 2000-2006. She has held directorships with both Sport New Zealand and High-Performance Sport New Zealand while she has been a director with the International Association of Elite Sport Training Centres, a board member of the New Zealand Swimming Federation and a member of the New Zealand Olympic Committee (NZOC) Athletes’ Commission.

Sanjog Gupta leads the Sports business for Star and Disney India which includes a portfolio of 17 channels. In this role, he is responsible for the business, product (programming & production), marketing, and strategy for the Sports network.

SailGP, the purpose-driven, global racing league appointed Erica Kerner as Chief Marketing and Communications Officer in 2021. Kerner will lead the marketing and communications functions across the global business. A key focus will be growing SailGP’s already enviable global audience and continue to build on its strong relationships with global distribution and broadcast partners as the league moves from Season 2 to 3, starting May 2022.

Robert Klein joined Bundesliga International in May 2017 as Chief Commercial Officer. In January 2018, he took over the role as Chief Executive Officer, driving the international position of the Bundesliga as one of the most innovative and exciting football leagues globally.

Before his career at Bundesliga International, Robert was leading the Sports Rights department at Red Bull Media House, responsible for growing the company’s global sports portfolio. Previous to Red Bull Media House, Robert worked as Executive Director for International Sports Multimedia (ISM), UEFA New Media and NBA Europe Events. He holds a Masters’ Degree in Leisure Policy and Planning from Heriot-Watt University, Edinburgh.

Malaysia Football League aims to privatise the Malaysian professional football leagues with efforts in transforming Malaysian football, one of which is positive & sustainable commercial growth. Winnie’s responsibilities are with commercialising all MFL assets, strategise and oversee all commercial & marketing activities and provide local guidance and senior support for the team, including Partnership, Client Servicing, Media Rights, Broadcast, Events & Creative.

Manabu Yamada is Executive Vice President of DAZN Japan, leading all business in the Japan market. Manabu has extensive experience in sports and digital business throughout his career, in which his earlier major achievements include the launch of the first official MLB website in Japan, and involvement in the digital strategy for many sports such as the NFL and the J.League. His more recent career highlights include the broadcasting of major sports at media such as J SPORTS, and led Sports Navi, the biggest digital sporting media in Japan, through business developments and partnerships with various sports leagues and entities. Manabu was appointed to the role of President and Representative Director for Sports Navi K.K. in 2018 where he exhibited excellent leadership, and joined DAZN in September 2021 as EVP, as the first Japanese business leader for DAZN Japan.

As Vice President, Marketing & Communications, NBA Asia, Sheila Rasu is responsible for the overall marketing, communications and social responsibility efforts for the NBA across Asia-Pacific. Rasu has more than 20 years of experience in public relations and marketing. Before joining NBA Asia in 2011, Rasu served as SVP of Fleishman-Hillard in Singapore, where she oversaw its consumer and healthcare practice for Southeast Asia and spearheaded various large-scale regional campaigns. Prior to that, Rasu held positions with Fulford PR and Mission Hills Group.